VANCOUVER AND PORTLAND, OR, Sept. 27, 2011 /PRNewswire/ – Naturally Advanced
Technologies Inc. (NAT) (OTCBB: NADVF) (TSXV: NAT) today announced that
it has entered into a purchasing agreement for a minimum of one and a
half million pounds of CRAiLAR Flax fiber with Brilliant Global LTD,
the Hong Kong-based private label knitwear manufacturer which produces
a broad spectrum of sweater and accessory items in natural fibers for
globally recognized brands. The agreement is to commence in October
2011.

“This agreement represents our third purchasing agreement since March
and brings our total client roster to seven global brands,” said Ken
Barker, CEO of NAT. “Brilliant works with the most recognizable brands
and retailers in North America and we intend to demonstrate the
significant capabilities of CRAiLAR Flax to perform seamlessly within
its portfolio, while integrating a sustainable, all-natural fiber into
its textile mix and its consumer product story.”

Since March 2011, NAT has signed development or purchasing agreements
with HanesBrands, Georgia-Pacific, Levi Strauss & Company, Cintas Corporation, Ashland Inc., and Westex Inc.

About Naturally Advanced Technologies Inc.
Naturally Advanced Technologies Inc. develops renewable and
environmentally sustainable biomass resources from flax, hemp and other
bast fibers. The Company, through its wholly owned subsidiary, CRAiLAR
Fiber Technologies Inc., has developed proprietary technologies for
production of bast fibers, cellulose pulp, and their resulting
by-products in collaboration with Canada’s National Research Council.
CRAiLAR technology offers cost-effective and environmentally
sustainable processing and production of natural, bast fibers resulting
in increased performance characteristics for use in textile,
industrial, energy, medical and composite material applications. The
Company was founded in 1998 as a provider of environmentally friendly,
socially responsible clothing. For more information, visit www.naturallyadvanced.com.

Neither the TSX Venture Exchange Inc. nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.

Forward-Looking Statement Disclaimer
This news release includes certain statements that may be deemed
“forward-looking statements”. All statements in this news release,
other than statements of historical facts, are forward-looking
statements. Forward-looking statements or information are subject to a
variety of risks and uncertainties which could cause actual events or
results to differ from those reflected in the forward-looking
statements or information and including, without limitation, risks and
uncertainties relating to: any market interruptions that may delay the
trading of the Company’s shares, technological and operational
challenges, needs for additional capital, changes in consumer
preferences, market acceptance and technological changes, dependence on
manufacturing and material supplies providers, international
operations, competition, regulatory restrictions and the loss of key
employees. In addition, the Company’s business and operations are
subject to the risks set forth in the Company’s most recent Form 10-K,
Form 10-Q and other SEC filings which are available through EDGAR at www.sec.gov. These are among the primary risks we foresee at the present time. The
Company assumes no obligation to update the forward-looking statements.

SOURCE Naturally Advanced Technologies Inc.