Monster World Wide, Inc. (MWW) recently announced that BeKnown — Monster’s new professional networking app on Facebook — is currently launching new features which will make it possible for people to add professional updates such as career changes and college graduation directly to their Facebook profile.
Monster stated that through these new features, BeKnown members will be better able to show their professional background on the social networking site.
In June 2011, Monster launched BeKnown, a professional networking application which is designed to allow Facebook users to establish a professional network on one of the world’s most popular social platforms.
This new technology, available in 19 different languages, will allow users to identify and connect with friends and professional contacts from multiple sources and grow their professional network. This, in turn, will strengthen their online professional identity and help them discover more career opportunities.
Given the ubiquitous use of Facebook, BeKnown will simultaneously give people and companies the ability to utilize that vast network for professional gain by tapping into the power of Monster and Facebook.
Monster is taking steps to diversify its customer base. It has traditionally targeted the enterprise market, or those businesses that are among the largest 1,500 organizations operating on a global basis. However, the company is now concentrating on expanding into the small-to-medium sized businesses (SMBs) with approximately 10 to 2,000 employees and operating primarily in local and regional markets.
The company is currently creating alliances with media and publishing companies that extend its presence with local and regional job seekers in various markets across the United States and outside.
We continue to maintain a Neutral recommendation on Monster. Our neutral recommendation is supported by a Zacks #3 Rank, which translates into a short-term rating of Hold.
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