Keeping its focus on long-term growth opportunities, Under Armour Inc. (UA), one of the leading developers, marketers and distributors of branded sports apparel, footwear and accessories, recently announced realignment of senior executive team.
Under Armour maintains strict control over its brand image, with an in-house marketing and promotions department, engaged in designing and producing all advertising campaigns while cautiously controlling the distribution of its products.
Who Got What?
The company stated that Wayne Marino will be retiring as Chief Operating Officer, while Under Armour’s old-hand, Kip Fulks has been appointed as the new Chief Operating Officer.
However, the company added that Marino will hold his position in the executive lineup and will shift his accountability focus on other areas.
On the other side, Fulks, earlier Executive Vice President of Product, will keep his attention on the design and development of the company's products, and will also look after the company's sourcing and information technology areas.
Further, to deliver the best in class product and develop the business policies and processes, Under Armour added two new positions in the company, Chief Supply Chain Officer and Chief Performance Officer.
The Chief Supply Chain Officer will take the responsibility of sourcing, logistics, and distribution functions. Besides, the company’s board member Chip Adams has been named as the new Chief Performance Officer.
Apart from these, Adam Peake has been promoted as the Senior Vice President of U.S. Sales for apparel, footwear and accessories brand.
Let’s Conclude
Under Armour offers substantial growth opportunities in the long term through geographic, product/category and direct-to-consumer expansion. On the back of well established brand of Under Armour for technical product, we expect the company to continue to benefit from longer-term shifting trends toward performance based products within the industry.
Further, Under Armour has significant long-term top line potential given its loyal customer base and relatively small revenue base.
Currently, Under Armour, which competes with Nike Inc. (NKE), holds a Zacks #3 Rank, which translates into a short-term Hold rating.
NIKE INC-B (NKE): Free Stock Analysis Report
UNDER ARMOUR-A (UA): Free Stock Analysis Report
Get all Zacks Research Reports and be alerted to fast-breaking buy and sell opportunities every trading day.
Be the first to comment