AT&T Inc. T recently announced that it is expanding Business Wi-Fi service by adding 60 countries to its long list of beneficiaries to help businesses stay better connected and seamlessly run critical operations. The company also stated that more countries will be added in the future.
By delivering Wi-Fi that helps drive innovation, AT&T is fueling business transformation through edge-to-edge capabilities. Its Business Wi-Fi keeps back office Wi-Fi and guest Wi-Fi separate to help keep networking secure.
Businesses can easily manage their Wi-Fi network infrastructure and get valuable network insights through an online portal. Notably, K1 Speed — a karting company in America — is rolling out AT&T Business Wi-Fi to help power its high-energy kart races and keep guests connected. AT&T is helping enterprises to transform their interaction with customers by delivering new experiences, which will not only help attract new customers but also increase customer loyalty.
Deal with KONE
AT&T also announced that KONE Americas has selected it as an Internet of Things (IoT) connectivity and service management provider for the latter’s 24/7 Connected Services, which enables monitoring and analysis of real-time data from elevators and escalators. KONE is a global leader in the elevator and escalator industry, making thousands of elevators and escalators smarter across the United States, Canada and Mexico using IoT connectivity to help improve safety, equipment uptime and predictability for maintenance services.
AT&T shares a long-standing business relationship with KONE. It provides several edge-to-edge solutions to KONE, including mobile, wireline, managed network services, AT&T NetBond for Cloud, and traditional voice and data services.
Partnership with Ericsson
AT&T further announced that is collaborating with Ericsson ERIC to offer an all-inclusive testing to help protect IoT devices from increasing cybersecurity threats. It is working to make it easier for businesses to get the baseline testing and validation required to help make their devices more secure, and put apt cybersecurity defenses in place.
The company will offer the service through the CTIA’s Cybersecurity Certification Program. CTIA is a trade association representing the wireless communications industry in the United States. Ericsson is the only network equipment provider accredited as a CTIA Authorized Test Lab for Cybersecurity Certification. The program covers a wide range of devices including body cameras, connected streetlights, utility meters, industrial routers and medical devices among others.
Launch of Xandr
In a separate development, AT&T announced the launch of a new advertising company, Xandr. It comprises the existing AT&T advertising & analytics businesses, including AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and AppNexus, to support domestic as well as global customers.
This new-of-its-kind advertising company has imbibed four key advantages from its parent firm — data, premium content, advanced advertising technology and distribution network to more than 170 million direct-to-consumer entities across wireless, video and broadband.
Notably, Xandr has inked agreements with Altice USA, Inc. ATUS and Frontier Communications Corp. FTR to aggregate and sell their national addressable TV advertising inventory. Also, Xandr will collaborate with a4 — Altice USA’s advanced advertising business — to help expand the latter’s nationwide addressable digital advertising capabilities. Xandr’s advanced cross-platform technology allows marketers to trade premium inventory in a transparent and automated environment.
With such enhanced service offerings and strategic collaborations, the telco giant aims to further strengthen its position in the market to stay ahead of competition and improve its profitability. In the past three months, shares of AT&T have gained 6.7% compared with 9% growth recorded by the industry.
AT&T currently has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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