NEW YORK, Jan., 5, 2017 /PRNewswire/ — Citizen Watch Company, Ltd., parent of Bulova Corporation and Citizen Watch Company of America has completed the integration of the two companies into one organization, Citizen Watch Company of America, Inc. The company will do business in the Trade as Citizen Watch America.

Citizen and Bulova will continue to operate as separate brands, building upon their very distinctive identities in the market with their unique, award winning designs and technologies. They will also continue to drive highly differentiated advertising, marketing and brand campaigns.

Jeffrey Cohen will be the President of the consolidated company effective January 1, 2017.

In January 2016, Cohen was promoted to President of the Bulova Corporation in addition to his separate role as President of Citizen Watch Company of America.

Citizen Watch Company Ltd. President Toshio Tokura explained: “Jeffrey’s new position as President of the newly formed integrated company will provide an excellent opportunity for CITIZEN WATCH to take broader advantage of his exceptional vision, managerial skills and industry-wide relationships.” “Both the Bulova and Citizen brand teams will now share a common vision: offering the most compelling collection of brands and products that are loved, favored and respected throughout the world,” he continued.

As part of the integration plan, the company is pleased to announce several organizational changes that are also effective, January 1, 2017:

• Michael Benavente assumes leadership of Bulova US as Managing Director of Bulova US, Caribbean & Latin American Markets, reporting to Jeffrey Cohen
• Eric Horowitz assumes leadership of Citizen US as Managing Director of Citizen US & Caribbean Markets, reporting to Jeffrey Cohen
• Stephen Miller becomes Chief Operating Officer of Citizen Watch America
• John Wille becomes Chief Financial Officer of Citizen Watch America
• Trish Keller assumes the role of Chief Technology Officer of Citizen Watch America

About Bulova
Founded in 1875, Bulova remains one of the world’s most recognized brands, with a distinguished portfolio that includes Bulova, Caravelle New York, Wittnauer watches, as well as licensed Harley-Davidson Timepieces by Bulova watches, Frank Lloyd Wright Collection watches and clocks, and Bulova Clocks. Bulova is headquartered in New York City, with eight International offices and distribution in 65 markets. Still at the forefront of the timekeeping industry, Bulova is committed to advancing the art of watchmaking with extraordinary design, exclusive high-performance technology and enduring quality that upholds a tradition of excellence and meets the needs of global consumers today. For more information, visit www.bulova.com

About Citizen Watch
Citizen Watch is a true manufacture d’horlogerie with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 130 countries around the world. In 1976, CITIZEN created the world’s first analog light-powered watch. Citizen called the technology Eco-Drive. With Eco-Drive, Citizen’s watches generate energy even from dim light and keep running for months even in the dark. Citizen has created watches with multi-functions; watches that are smaller, thinner, and more beautiful; watches that everyone can relate to, even love. As a light-power pioneer, Citizen continues to explore new possibilities for the future of the wristwatch and to craft timepieces that inspire people everywhere. For more information, visit www.citizenwatch.com.

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SOURCE Citizen Watch Company of America, Inc.