The Procter & Gamble Company’s PG subsidiary, The Gillette Company, filed a lawsuit against Dollar Shave Club for infringing its patented razor technology. Dollar Shave Club is a California-based company that markets and retails shaving products.
The intellectual property rights lawsuit was filed by Gillette in the District of Delaware. The lawsuit claimed that Dollar Shave Club had used its patented razor technology without permission, thereby violating the former’s rights to intellectual property. The lawsuit seeks damages and an injunction that will prevent Dollar Shave Club from selling products infringing Gillette’s patented technology.
Gillette is one of the 21 Billion Dollar Brands owned by Proctor and Gamble that generate $1 billion to over $10 billion in sales annually and are among the world’s most commonly used household names. Impressive innovative technology is the main factor that maintains Gillette’s brand appeal.
Procter & Gamble invests extensively in creating new technology. In Nov 2015, P&G launched a new razor called Gillette Fusion ProShield. Gillette Fusion ProShield incorporates latest technologies such as the FlexBall handle with an innovative pivot, a Blade Stability Bar that creates optimal blade spacing, and a Precision Trimmer for accurate edging, among others.
Proctor and Gamble holds a Zacks Rank #3 (Hold).
Stocks to Consider
Some better-ranked stocks in the consumer staple sector include The Clorox Company CLX, B&G Foods Inc. BGS and Dr Pepper Snapple Group, Inc. DPS. While B&G Foods sports a Zacks Rank #1 (Strong Buy), The Clorox Company and Dr Pepper Snapple Group hold a Zacks Rank #2 (Buy).
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