Keurig Green Mountain Inc.GMCR recently unveiled the Keurig 2.0 K250 brewer and exclusively designed Travel Mug in two new colors from PANTONE Color of the Year 2016 selections.
The Keurig K250 brewer will be available in PANTONE 15-3919 Serenity and the double-walled ceramic Travel Mug will be launched in PANTONE 13-1520 Rose Quartz starting in early 2016. These limited edition items will be sold exclusively on Keurig.com in the U.S. and Keurig.ca in Canada.
Keurig and Pantone Color Institute have been associated for over five years to offer the latest color trends in its hot brewing system portfolio. The incorporation of the two new colors in the Keurig K250 brewer and Travel Mug will therefore boost the already robust line of colorful and unique brewers and accessories. The choice of color defines an individual’s personality and is well suited for any modern home, kitchen or office space.
The Keurig K200 brewing series is Keurig’s most recent addition (second half of 2015) to the Keurig 2.0 family. The system features smart technology that brews over 575 different K-Cup pod varieties from 80 brands. Each brewer model within the Keurig 2.0 system, including the K250, offers the ability to brew both a single cup using a K-Cup pod, as well as a carafe using a K-Carafe pod.
Keurig Green Mountain is geared to enhance the Keurig single-cup brewing system with new innovations and technology to remain competitive, especially after its K-Cup patents expired in Sep 2012.
With the launch of Keurig KOLD in September, the company has been able to offer consumers a beverage system that can make a wide range of cold sparkling and still beverages at home. The Keurig KOLD system encourages a wide variety of exclusive beverage categories like zero-calorie flavored seltzers, iced teas, flavored waters, craft sodas, sports hydration drinks, and now cocktail mixers. It also makes popular beverage brands from The Coca-Cola Company KO and Dr Pepper Snapple Group, Inc. DPS. The launch of Keurig KOLD has been well received and the company expects to see the product’s performance in fiscal 2016.
In addition, the re-launch of My K Cup gives consumers the ability to brew all their favorite beverages in the Keurig system. The new My K-Cup comes with improved packaging and is compatible with old pods.
Keurig will continue to manage its pod business as a portfolio, supporting both owned and licensed brands as well as those of its partners. Through its recent innovations in its owned brands, including Green Mountain Coffee Organic, Green Mountain Coffee Coffeehouse, and Laughing Man, the company is in the process of expanding retail distribution throughout fiscal 2016.
Keurig Green Mountain carries a Zacks Rank #3 (Hold).
Stock to Consider
A better-ranked beverage retailer is Primo Water Corporation PRMW, sporting a Zacks Rank #1 (Strong Buy).
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