Williams-Sonoma, Inc.’s WSM brand PBteen launched a collection of home furnishing called MayBaby by Meg DeAngelis. The collection was launched in collaboration with YouTube star, Meg DeAngelis. It will hit PBteen retail outlets and PBteen.com on Jan 1.
The new collection will offer over 40 items of home furnishing, each designed to suit the taste of Meg’s young viewers and the PBteen girl.
Featuring vibrant colors, the collection will include furniture, bedding, rugs, lighting, wall art and decorative accessories. It also includes pillows with inspiring messages such as, “BEyouTIFUL” and “Strong Smart Brave” and phone holders in shapes such as a smiley face, watermelons and rainbows. Bedding products feature bold and bright colors with floral and heart patterns. Other home furnishing items in the collection include pink linen Cushy Roll Arm Sectional, Floral Beanbag and Tufted Desk Chair in black and white stripes. Prices of the items will range from $18.50 to as high as $1,299.
However, this is not the first time that Williams-Sonoma will work with Meg DeAngelis. DeAngelis has already worked with the brand PBteen in partnership with AwesomenessTV, a multi-platform media company. This collaboration included a video series of original Do-It-Yourself (DIY) titled Revved Up Rooms, starring the teenage sensation that debuted in Jul 2015.
Williams-Sonoma consistently comes up with exclusive designs for home furnishing items, textiles, accessories and entertainment essentials. The company is teaming up with celebrated brands and designers to offer high-class products. In Aug 2015, Williams-Sonoma launched a new collection of home furnishing under PBteen in collaboration with celebrated designers and fashion stylists, Emily Current and Merrit Elliot. (Read: Williams-Sonoma Launches Designer Collection under PBteen)
The company currently carries a Zacks Rank #3 (Hold).
Some better-ranked stocks in the home furnishing sector include Tempur Sealy International Inc. TPX, Mattress Firm Holding Corp. MFRM and Culp, Inc. CFI. All three companies have a Zacks Rank #2 (Buy).
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