Business process and document management company Xerox Corporation XRX recently announced its decision to market its prominent Dallas campus at the corner of N. Haskell Avenue and North Central Expressway. Global commercial real estate services firm Cushman & Wakefield will market the property on behalf of Xerox.
Specializing in business information systems, the 10.46-acre property is occupied by Xerox and ATOS SE – a French technology company. The property is located adjacent to the 42-story Cityplace tower and the DART rail station and is expected to get attention from top-tier developers. The asset sale is likely to improve its liquidity as it continues to invest in other lucrative opportunities. The diversified product portfolio and the ability to penetrate in different markets are likely to augment its revenues in the long term.
Advancements in IT have replaced the traditional means of sending and storing information by digital media. As a result, Xerox and other document industry firms are grappling with decreased demand for paper-related systems and products. This in turn is hurting its overall profitability. In such a scenario, Xerox is focusing on a new brand strategy to alleviate the bottom line.
The company also remains committed to its 5-plank strategy that is centered on portfolio management, global growth, cost transformation, operational excellence and analytics. With sustained investments to expand geographical footprint and build its services capabilities in areas that provide significant customer value, Xerox expects to reap benefits in the long run.
Headquartered in Norwalk, CT, Xerox is a leader in the development, manufacture, marketing, servicing and financing of document equipment across the world. Xerox is intensely focused on improving its services margin and implementing restructuring actions and prioritizing investments to accelerate benefits in the future quarters.
Xerox currently has a Zacks Rank #3 (Hold). Other stocks that look promising and are worth a look now include comScore, Inc SCOR, Acacia Research Corporation ACTG and Core-Mark Holding Company, Inc. CORE, each having a Zacks Rank #2 (Buy).
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