Ericsson ERIC penned a multi-year deal with BT Sport, which is owned by BT Group plc BT, to assist in designing, building and operating a range of new services in the U.K. for the latter. As per this multi-year contract, Ericsson will facilitate BT Sport in the launch of three new BT Sport TV channels – BT Sport Europe, BT Sport Showcase and BT Sport UHD – along with a multi-screen, interactive red button service in the country.
Upon launch, BT Sport UHD will be the first ultra-high-definition channel of the U.K. and will present live football games as well as other top-viewed content. On the other hand, Ericsson will also aid the company in introducing the new BT Sport Extra red button service that offers viewers an option to simultaneously choose between eight UEFA games broadcast live.
The latest contract expands the existing six-year collaboration of Ericsson and BT Sport 1 and 2 by three more years. Hence, Ericsson will continue to offer playout and media management and access services for both BT Sport channels.
Encouragingly, this contract underscores Ericsson’s proven proficiency in the broadcasting and media industry, in which the company had been focusing in order to strengthen its foothold via extending its technology to broadcasters. The company currently offers top-class extensive solutions such as Media Delivery Network, Ericsson Mediaroom and Cloud DVR and has largely contributed towards advancement of the television over decades.
With such an offering, Ericsson has been assisting several renowned and large broadcasters, content owners and TV service providers in accelerating their transformation into the hyper-connected society. In relation to this, lately, this premium technology and communication has collaborated with a top British broadcaster and bagged a contract from India's leading direct-to-home operator. Such developments bode well for future top-line growth.
Ericsson currently carries a Zacks Rank #3 (Hold). Some better-ranked wireless equipment stocks include InterDigital, Inc. IDCC and QUALCOMM Incorporated QCOM. While InterDigital carries a Zacks Rank #1 (Strong Buy), QUALCOMM sports a Zacks Rank #2 (Buy).
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