NEW YORK, June 4, 2015 /PRNewswire-iReach/ — Competition for patients is at an all-time high, which makes healthcare institutions, physicians and marketers increasingly nervous. Given this landscape, it’s more important than ever for physicians and marketers to seek a shared agenda bringing comparable expertise to the goal of business growth.

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However, that’s often easier said than done. Marketers and physicians don’t usually speak the same language and sometimes struggle to understand each other’s objectives and constraints.

“Physicians wonder why the marketers’ efforts aren’t getting them more appointments. And marketers complain that the physicians’ focus on complex cases doesn’t produce good blogs,” said Corporate Anthropologist Andrea Simon, Ph.D., Founder and CEO of Simon Associates Management Consultants (SAMC). “Rather than standing apart or butting heads, these two groups need to team up, so that they can effectively acquire new healthcare customers.”

With that goal in mind, the webinar will outline a process to help create truly productive physician-marketer partnerships.

The free, hour-long session — How The Physician–Marketing Partnership Leads To New Patients — starts at noon, EDT, on Friday, June 12. It’s just the latest webinar in the Healthcare Innovation: Trends from the Trenches series, created by Simon in 2013. To register now, click here.

The session’s hosts will be Simon, Accenture Provider CRM Health Innovation Lead Linda MacCracken, and Pinnacle Health Medical Group President Tim Crowley, M.D.

Healthcare industry leaders who specialize in collaborative market share growth, MacCracken and Crowley will show how to bring marketers and physicians together for the common goal of driving business.

They also will share market-driven campaigns and case studies that have boosted market share by 15 percent, elevated physician ratings to the top 10 percent nationally, and launched new programs that exceeded targets by 200 percent.

“Physicians and marketers both want the same thing – to generate more business for a practice,” said MacCracken. “Though their perspectives might differ and they can experience collaboration hiccups, there are ways around those hurdles.”

Specifically, this webinar will address five drivers that shape the customer acquisition agenda for physicians and marketers, as well as five tactics to drive collaboration in the partnership.

“We believe these drivers and tactics will be eye opening and actionable for a variety of healthcare professionals, including: physicians, COOs, marketers, planners, physician practice managers, and others specializing in physician relations and business development,” added Crowley. “Anyone struggling with the physician-marketer relationship should join us.”

For more information on the popular webinar series, go to: www.simonassociates.net, where SlideShare presentations of past webinars can be downloaded. To read more about other pertinent healthcare topics, go to the SAMC Trends from the Trenches blog or visit the SAMC Twitter page: @andisamc.

Media Contact: Chuck Casto, Casto Marketing Communications, 508-314-3284, chuckcasto@gmail.com

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SOURCE Casto Marketing Communications