Sprint Corporation S recently unveiled a “Monthly Data Rolling” plan for its prepaid customers, intensifying pricing competition among U.S wireless carriers. This plan offers unlimited talk and text option and is available at Best Buy Co., Inc. BBY. Following the news, the company’s shares rallied over 1% yesterday.
Sprint’s data rollover plan is different from the other plans presently available in the market. Various wireless carriers have launched data rollover plans which expire after a certain period. However, Sprint’s latest offering will allow customers to roll over unused data of up to 30GB.
Under this scheme, the company is offering three different plans with unlimited text and call option. For $35 a month, customers can transfer up to 1GB of data whereas for $45 and $55 per month, users will be able to roll over data of up to 3GB and 6GB, respectively.
On the other hand, AT&T, Inc. T offers data roll over option only to GoPhone users who have opted for the $45 and $60 plans.
Aggressive pricing competition, these days, is compelling large telecom operators to invest in higher promotional activities. We believe that such promotional strategies will help curtail churn rate while also driving revenues for Sprint.
Along with this new data plan, Sprint has launched a fresh live TV service for Boost Mobile. Sprint customers as well as Boost Mobile users will now be able to view live and on-demand sports content for $10 a month. Customers can also enjoy channels such as AyM Sports, BeIN Sports, Azteca America, BeIN Sports enEspañol, Latin American Sports, TyC and Fightbox.
Sprint currently has a Zacks Rank #3 (Hold). A better-ranked stock in this sector is Cincinnati Bell Inc. CBB which sports a Zacks Rank #1 (Strong Buy).
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