PPG Industries Introduces Duraform Polyester Coatings

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PPG Industries Inc. PPG announced that its coil and building products group has launched Duraform coatings, a line of next-generation polyester coil coatings designed to optimize performance for specific market applications.

The Duraform line, which includes seven industry specific formulations, replaces the Truform family of polyester coatings. With the introduction of Durafirm, PPG intends to cater to customer requirements by utilizing the company’s expertise in color and coatings formulation.

The Duraform polyester coatings are made with a proprietary star-shaped polymer that provides 10% higher solids, better hardness, increased flexibility and other benefits that allow it to outperform traditional polyester coatings formulations. The coatings also have crosslink characteristics, which lead them to bond more strongly to metal substrates.

Last month, PPG Industries’ coil and building products group unveiled the PPG Metal Coatings Online Color Selector Tool, which is available on its website, ppgideascapes.com. The tool displays digital versions of all 90 colors in the PPG Architectural Liquid and Powder Coatings Color Guide as well as all 80 colors in the PPG Building Products Coil Coatings Color Guide.

Visitors can access all the 170 color samples, primarily through two modules – for extrusion coatings and coil coatings – and filter searches by color family or brand name. Moreover, the samples display the names of the Duranar liquid coating in the extrusion-coatings mode or the Duranar Ultra-Cool coating in the coil-coatings mode on moving the cursor over them. The samples also display their unique product code and solar reflectance index rating.

PPG Industries currently carries a Zacks Rank #3 (Hold).

Better-ranked companies in the diversified chemical space include Celanese Corporation CE, LyondellBasell Industries N.V. LYB and Trecora Resources TREC, all sporting a Zacks Rank #1 (Strong Buy).

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