Ericsson ERIC penned a global partnership deal with Pegasystems Inc. PEGA to efficiently drive its Digital Telco Transformation offering. As per the deal, Ericsson’s existing OSS/BSS product and services portfolio will be combined with Pegasystems’ Pega Marketing application to assist telecom operators in utilizing customer data and business context to anticipate customer needs in real time.
Initially, Ericsson will utilize the Pega Marketing application of Pegasystems. Both the companies will contribute towards transformation of telecom operators into digital Telco service providers. Largely, the Ericsson-Pegasystems alliance will offer an end-to-end portfolio of marketing and customer engagement, business process management and operations solutions to telecom operators.
Introduced by Ericsson in Feb 2015, Digital Telco Transformation unites the industry's comprehensive OSS/BSS portfolio with consulting and systems integration services. This, in turn, enables digital interaction to the telecom operators. These operators can use close details of their global customers to avail personalized and consistent interaction and, thereby, address diverse needs. Earlier, Telecom Italia Digital Solutions – a member of the Telecom Italia group – chose Ericsson’s Digital Telco Transformation offering.
Bottom-line
Amid the present customer-centric era, the Digital Telco Transformation offering of Ericsson comes as a boon for telecom operators. Understanding the consumers need and acting in accordance to that, will ease the operations of the telecom operators, thereby ensuring a steady revenue stream.
We believe the company’s leadership position in the information & communications technology (‘ICT’) domain on a global platform attracts telecom operators to take this opportunity to get to know their customers better. As a matter of fact, Ericsson along with Pegasystems and other global partners has been conducting over 1,500 projects annually across the globe.
Ericsson currently carries a Zacks Rank #4 (Sell). Better-ranked wireless equipment stocks include Novatel Wireless Inc. MIFI and Polycom, Inc. PLCM. Both stocks hold a Zacks Rank #2 (Buy).
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