McCann Worldgroup, part of The Interpublic Group of Companies, Inc IPG, was recently adjudged the best in its category by the 2015 Global Effie Effectiveness Index in two major global regions. McCann Worldgroup Europe and McCann Worldgroup Middle East & Africa were acknowledged for their outstanding performance and effectiveness in their respective regions.
Global Effie Index Ranking ranks the marketing services of the industry’s most effective companies across the globe. This ranking is very prestigious for any company. The latest rankings by Effie make McCann Worldgroup the second best effective and awarded advertising agency network in the world, up from its prior No. 3 ranking in 2014. The company’s digital capabilities, diversified business model and geographic reach offer a distinctive competitive advantage to its clients.
McCann Worldgroup is a leading global marketing company that caters to advertising, digital marketing relationship management, event marketing, consulting and public relations. This ranking is likely to strengthen the company’s position in the market and attract new customers, thereby increasing its revenues.
McCann Worldgroup’s parent company, Interpublic, offers a wide variety of advertising and marketing communication services. Moreover, it offers public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity as well as strategic marketing consulting services to customers in several countries.
Interpublic currently has a Zacks Rank #3 (Hold). Other stocks that look promising and are worth a look in the industry include Millennial Media Inc. MM, Huron Consulting Group Inc. HURN and CRA International Inc. CRAI, each carrying a Zacks Rank #2 (Buy).
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