Dunkin' Brands Group, Inc. DNKN recently announced the introduction of a new mobile payment option to enable U.S. customers to buy and add money to Dunkin' Donuts Cards through Google Wallet from their Android devices.
This payment option will offer guests the opportunity to make cash-free transactions though the quick service chain’s mobile app or online. Users would be able to securely store their credit cards or debit cards on Google Wallet which can be linked to the app. The app will, in turn, present a “buy with Google” button for payment, and customers will not have to manually type in credit card or billing information.
The digital wave has hit the U.S. fast casual restaurant sector as more and more restaurants are deploying technology to enhance guest experience. While smartphone apps lure consumers to restaurants, video menu boards and tabletop devices at quick-service food joints are used to push sales. Dunkin’ is also striving to cater to the demand for digital ordering by working toward offering mobile ordering and pay-ahead options to help customers skip the pick-up line.
Another factor that is a key priority for quick service chains like Dunkin’ is speed. During rush hours, complex menus and longer waiting times tend to affect guest experience at the outlets. We believe that with the integration of Google Wallet, Dunkin’ will be moving closer toward achieving its goal of improving operational efficiency.
So far, Domino's Pizza, Inc. DPZ has significantly benefitted from mobile apps and payments. A few others following the footsteps of this leading pizza brand are Papa John's International Inc. PZZA and Cracker Barrel Old Country Store, Inc. CBRL.
Dunkin’ currently carries a Zacks Rank #3 (Hold).
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