Ascena Retail Group Inc.’s ASNA store expansion strategy is moving in full swing as the company recently announced the introduction of four new dressbarn stores, one each in Louisiana, Texas, Kentucky and Missouri. Further, the company re-opened two renovated outlets in Pennsylvania and Oregon.
While the Louisiana outlet will be located at Juban Crossing in Denham Spring, the new Texas store will be at Central Mall in Texarkana. The Kentucky and Missouri stores will be located at Pikeville Commons in Pikeville and Plaza at DePaul in Bridgeton, respectively.
The company’s renovated stores include the ones at Rockvale Outlets in Lancaster, PA and at Lincoln City Outlets in Lincoln City, OR. These stores introduced a fresh and modern look for the dressbarn stores providing an enhanced shopping experience. Shoppers will receive a free gift for every purchase at these stores, till stocks last.
With these store openings, Ascena aims to further its presence and recognition across communities. dressbarn, which is a unit of Ascena, currently operates over 850 stores in the United States. With its attractive, unique and reasonably priced product assortments, ranging from sizes 4–24, the brand aims to efficiently cater to customer needs.
Apart from dressbarn, Ascena has been expanding its other brands as well. Most recently, the company announced the opening of two Lane Bryant outlets, one each in California and Colorado. Lane Bryant is a wholly owned subsidiary of Ascena that operates about 775 full-line and outlet stores in the United States, targeting plus-size women aged 30 to 45, and caters to women's sizes 14–28.
Ascena currently carries a Zacks Rank #4 (Sell). The company recently reported second-quarter fiscal 2015 adjusted earnings from continuing operations of 7 cents per share, a penny short of the Zacks Consensus Estimate and down about 70% year over year.
Better-ranked stocks in the same industry include Citi Trends Inc. CTRN, Express Inc. EXPR, both carrying a Zacks Rank #1 (Strong Buy), and American Eagle Outfitters Inc. AEO, with a Zacks Rank #2 (Buy).
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
Be the first to comment