Shares of Alcatel-Lucent ALU, the leading provider of Internet Protocol (“IP”) networking and ultra-broadband access, gained more than 1% during the regular trading session on Mar 24, 2015. This development occurred soon after the company inked an agreement with UAE’s pioneer telecommunications firm, Etisalat, to deploy its Motive Customer Experience Management (“CEM”) portfolio for the latter’s customers.
By utilizing the Motive CEM solution, Etisalat will gain increased visibility of ultra-broadband traffic. Moreover, Alcatel-Lucent’s solution will benefit the company’s devices and applications which use fixed network and 4G LTE network. Motive CEM portfolio encompasses wide areas of service like device and service management, administration of analytics and development of content management.
Etisalat aims to boost end-to-end customer experience by leveraging Motive CEM solution’s competence across a broad spectrum of services including mobile data, entertainment, ultra-broadband Internet access and voice services, to name a few.
Per the agreement, Alcatel-Lucent will be providing Motive CEM solution to both mobile and fixed-line customers of Etisalat in the UAE. Motive CEM is part of the company’s portfolio of Motive Management solutions that aids in automating activation of broadband services, and troubleshooting or resolving customer issues efficiently.
By using the solution, Etisalat aspires to achieve better control over customer service and care agents. UAE subscribers of Etisalat will now experience better access to comprehensive workflows and troubleshoot issues, thereby allowing them uninterrupted entertainment packages.
Signing the contract with Etisalat marks a prudent move on part of Alcatel-Lucent, considering UAE is one of the most developed telecom markets of the world. Ensuring superior customer experience forms the cornerstone of effective ultra-broadband services and Alcatel-Lucent’s profound industry knowledge makes it the perfect choice for any telecommunication operator.
According to McKinsey’s report, 70% of consumers switch service providers due to unimpressive customer experiences. As more and more service providers choose to avail the Motive CEM solution, we believe Alcatel-Lucent’s business prospects will continue to show strength.
Alcatel-Lucent currently carries a Zacks Rank #2 (Buy). Other stocks worth considering in the industry are Envivio, Inc. ENVI, ShoreTel, Inc. SHOR and Spirent Communications Plc. SPMYY, all holding the same Zacks Rank as Alcatel-Lucent.
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