3D Systems Expands Services with New Distributor Tie-Up

Zacks

Leading digital design and fabrication solutions provider 3D Systems Corporation DDD has recently collaborated with Impression Solutions, Inc., a pioneer national distributor of imaging technology and office equipment. The project is aimed at driving the expansion of leading consumer products of 3D Systems.

Inside the Headlines

The contract entails Impression Solutions to sell flagship 3D Systems products like Cube, CubePro 3D printers, Sense, iSense and handheld scanners through its robust value-added distribution network. The company’s highly experienced sales representatives, field engineers and internal staff will help improve the customer and reseller experience of 3D Systems. The latest venture integrates the latter’s plug-and-play 3D printing technology with Impression Solutions’ highly commendable distribution experience.

Once the partnership is complete, accessibility to 3D printing equipments for both commercial and individual usage will improve manifold, as customers will be able to purchase them from added sales platforms. 3D Systems has always placed emphasis on superior quality customer experience as well as products, making it a perfect pick for Impression Solutions, which maintains a stringent focus on value-added national distribution.

Our Take

We believe that the latest partnership marks a strategic effort on 3D Systems’ part to expand its current market share. Through this deal, the company aims to strengthen its product promotion and marketing techniques so as to reach out to a broader customer segment by boosting sales.

The step was also a necessity, considering the fact that the company reported disappointing fourth-quarter and full-year 2014 results owing to delayed product availability and manufacturing constraints. (Read more: 3D Systems Misses on Q4 Earnings, Revenues Lag). The contract is thus expected to provide a much-needed boost to 3D Systems in terms of enhancing the availability of its products across a broad network of U.S. re-sellers.

Zacks Rank

3D Systems currently holds a Zacks Rank #4 (Sell). Some better-ranked stocks in the technology sector include Exar Corp. EXAR, Amkor Technology, Inc. AMKR and Mellanox Technologies, Ltd. MLNX, each sporting a Zack Rank #1 (Strong Buy).

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