NCR Corporation Bolsters its SelfServ Checkout Portfolio

Zacks

Over the past few years, self-checkout transaction systems have experienced a surge in demand. Technology services company, NCR Corporation (NCR) recently unveiled a new self-service checkout solution, NCR SelfServ 90.

This new offering can be deployed as a free-standing self-checkout kiosk or fitted on a countertop or even fixed on a wall. It is the latest addition to the family of NCR FastLane SelfServ checkout solutions.

NCR SelfServ Checkout was introduced in the UK way back in 2002. The technology proved successful, making the shopping experience quicker and easier for customers. Technology has a big role to play in making shopping more convenient. NCR’s SelfServ 90 ensures convenience, thereby attracting customers and inspiring loyalty.

This ‘grab-and-go’ technology can really benefit shoppers by saving a whole lot of time otherwise wasted in long queues at check-out counters.

The resultant speed and convenience of the shopping experience, especially during rush hours could lead to more loyal customers, thereby helping space constrained retailers generate stronger revenue.

We believe that NCR’s innovative technologies and experience in the retail sector will enable the company to grow faster than its peers.

We remain highly positive about NCR Corp.’s SelfServ checkout systems. According to a recent study by NCR in 9 countries, 90% of consumers use self-checkout technology. According to Self Service World, approximately 60,000 self-checkout terminals will be shipped to businesses worldwide in 2018. This implies that more businesses are opting for this system.

NCR believes that the offerings will help retailers in making their customers happy and help them to focus on business growth.

Continued product launches, growing popularity of its self-service offerings and synergies from acquisitions are the other growth catalysts for the company. We believe that NCR Corporation’s commitment to protect the trust and integrity of ATM channels has been inspiring banks and a host of other financial institutions to opt for its services.

However, similar offerings from Diebold Corp. (DBD) and International Business Machines Corp. (IBM) could intensify competition.

Currently, NCR has a Zacks Rank #2 (Buy). Alternatively, investors may consider Rambus Inc. (RMBS), a better-ranked technology stock sporting a Zacks Rank #1 (Strong Buy).

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