Starbucks Coffee Company (SBUX) recently announced the launch of the Flat White handcrafted espresso beverage at some of its stores in the U.S. and Canada. The beverage is already available in the U.K. and Australia.
The Starbucks Flat White is made with two ristretto shots combined with a layer of steamed, foamed whole milk and topped with a latte art dot. Ristretto shots offer a sweeter and stronger coffee flavor.
The recent introduction adds to Starbucks’ core menu of espresso beverages, which includes Caffé Americano, Caffé Latte, Cappuccino, Doppio Espresso and Espresso Macchiato.
Starbucks changes its menu quite frequently, with significant innovation around beverages, refreshment, health and wellness, tea and core food offerings. In fact, beverage innovations have been a significant contributor to comps growth for Starbucks over the years.
Its energy drink, Starbucks Refreshers, made from real fruit juice and green coffee extract, has been a hit. Seasonal offerings like Pumpkin Spice Latte have been in the market for 10 years now and are quite popular. The company is also looking to put premium Arabica coffees, Starbucks Reserve and Clover, a high-quality single serve brew coffee in more stores. Other successful beverage innovations include, Fizzio sodas, Teavana Oprah Chai and Green Tea Red Bean Frappuccino in Asia Pacific.
Starbucks carries a Zacks Rank #3 (Hold).
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