The Procter & Gamble Company (PG) recently introduced a new hair coloring product called Vidal Sassoon Salonist at-home color. Branded after celebrity hair dresser Vidal Sassoon, the new hair color product is now available in retail stores in the U.S from this month.
The Vidal Sassoon Salonist product offers a two-step technique to color roots and lengths separately. The first step involves brushing the roots with the Vidal Sassoon color mixture, while the second step involves adding the Vidal Sassoon Serum to the mix and applying it through the length of the hair.
The new product addresses the problem of those customers who are not happy coloring their hair at home, as hair color absorbs differently on new hair growth and previously colored hair. The new product treats roots and lengths separately, so that the color blends perfectly from the root to the tip.
P&G is known for its impressive product development capabilities and marketing prowess. In order to maintain its brand appeal, the company focuses on innovation and expansion of its product portfolio. The company believes that with consistent product innovation, supported by strong marketing and commercialization, it will deliver strong results over the long term. These innovations often result in significant market share gains, provide competitive advantage, and also, at times, redefine their respective product categories.
The company’s investments in innovation and go-to-market capabilities allow it to expand in more categories, geographies and channels, thus boosting top- and bottom-line growth.
Procter & Gamble carries a Zacks Rank #3 (Hold).
However, some better-ranked stocks in the consumer goods sector include Aramark (ARMK), Tate & Lyle plc (TATYY) and The Clorox Company (CLX) While Aramark and Tate & Lyle sport a Zacks Rank #1 (Strong Buy), Clorox carries a Zacks Rank #2 (Buy
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