Helen of Troy Ltd. (HELE) is geared to beef up its hair care portfolio with newer products. On Jan 5, it added two restaged formulas under its hair care brand, Infusium23. The same day the company also launched PERT Plus Thickening 2x shampoo under its PERT Plus collection.
The 2-in-1 shampoo and conditioner has a pH-balanced fortifying formula that claims to boost hair density and is claimed to contain caffeine, hydrating vitamins and protein-rich minerals. The new PERT Plus products have a fresh, cool and masculine fragrance.
PERT Plus Thickening 2x shampoo is priced at $3.59 for 13.5 oZ bottle and $5.79 for a 25.4 oZ bottle. It is available at major retailers across the U.S.
The company also launched restaged formulas of Repair + Renew and Moisture Replenisher collection on the same day (Read: Helen of Troy Launches 2 Hair Care Formulas).
Going ahead, the new products are expected to boost sale of its hair care brands, which belong to the Personal Care category.
After reporting soft earnings and revenues over the past few quarters, Helen of Troy turned around in second-quarter fiscal 2015 backed by its growing presence in the Personal Care and Health and Wellness category. In this regard, the company acquired Healthy Directions (Sep 2014) to foray into the health business.
The takeover made it easier for Helen of Troy to enter the growing vitamins, minerals and supplements category. (Read: Helen of Troy Steps into Vitamin Supplements; to Buy Healthy Directions.) In this regard, it acquired subsidiaries like Kaz (healthcare devices and home comfort products) in Dec 2010 and PUR (manufacturer of water purifier) a year later from The Procter & Gamble Co. (PG).
Other Stocks to Consider
The Zacks Rank #1 (Strong Buy) company is scheduled to report its third-quarter fiscal 2015 results on Jan 8. Helen of Troy has an Earnings ESP of 0.00% and a Zacks Rank #1.
The combination of 0.00% Earnings ESP and a Zacks Rank #1 makes it difficult for us to predict whether the company is going to post a positive or a negative surprise this earnings season. A stock needs to have both a positive Earnings ESP and a Zacks Rank #1, 2 or 3 to surpass earnings estimate.
Other stocks in the consumer staple sector that are performing well at the current levels include United Natural Foods Inc. (UNFI) and Aramark Holdings (ARMK). While Aramark sports a Zacks Rank #1 (Strong Buy), United Natural Foods carries a Zacks Rank #2 (Buy).
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