Touchscreen chipmaker Atmel Corporation (ATML) unveiled its revolutionary maXTouch U series, a solution for designing new leading-edge displays for capacitive touchscreens.
An explosion in the popularity of smart devices has driven the need for continuous upgrade in display technologies, giving rise to many touchscreen technology challenges for original equipment manufacturers. Touchscreens these days have to function with thick gloves in cold environments, moisture in humid environments and styluses.
The maXTouch U architecture has been devised to meet these challenges, and enables complete in-cell integration without needing expensive display synchronization. The series also supports multi-finger operation in humid conditions and user-friendly side-buttons. Its high signal-to-noise ratio contributes to perfect content creation as it supports extremely thin stylus handwriting with full palm rejection. The series facilitates an exceptional hover distance of 25mm, while reducing the touch power by 50%.
With this technology, original equipment manufacturers (OEMs) will not need to compromise on touch and display performance when using thinner stacks with very thin film and glass substrates.
The maXTouch U architecture is way ahead of the competing solutions in the market today as it enables the fastest touch response comparatively. It has the potential to deliver an outstanding 3-D user experience with unmatched touch, moisture and hover performance.
Separately, Atmel expanded its MCU portfolio with four new series of devices boasting top-performing Cortex-M7 based MCUs. The series enable great design flexibility as they are featured with extraordinary memory and connectivity options. They deliver the ideal platform for intelligent, connected devices, and have great application in the automotive, Internet of Things (IoT) and industrial connectivity markets.
Atmel currently has a Zacks Rank #3 (Hold). Other stocks that look promising and are worth considering in the industry include CEVA Inc. (CEVA), Cirrus Logic Inc. (CRUS) and AXT Inc. (AXTI), each carrying a Zacks Rank #2 (Buy).
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