Leading microcontroller and touch technology solutions provider Atmel Corporation (ATML) recently introduced an ultra-low power consuming Bluetooth Smart solution for the Internet of Things (IoT) market. The innovative BTLC1000 product is reportedly the best in the offing in the industry, achieving sub-1µA power consumption in standby mode and has proven to extend battery life by as much as one year.
The new product has minimal configuration with a 2.1mm X 2.1mm Wafer Level Chipscale Package that enables it to fit into space-constrained circuits. This makes it an ideal choice for the IoT market, which is expected to be one of the largest growth opportunities for the semiconductor industry over the next several years.
According to data by research agency International Data Corporation, the global IoT market is likely to expand manifold to $7.1 trillion by 2020, as more and more people develop an affinity for full-time connectivity. The worldwide IoT installed base is expected to have a compound annual growth rate of 17.5% from 2013 to 2020 with a wide proliferation across the full breadth of the IoT ecosystem.
Atmel has one of the industry's most extensive portfolios of technologies for IoT applications including doorbell with camera, speakers connected through Wi-Fi, motion sensors on the window, smart plug, light bulb and gateway connected via ZigBee technologies and controllable through a smart, mobile device. Atmel's Smart living zone brings more connectivity, security and intelligence to the home. The demand for touch-sensing is also increasing beyond the smartphone and tablet markets. Consequently, Atmel has launched its latest maXTouch technologies for an enhanced user experience.
Atmel is also highlighting its next-generation AvantCar concept demo, a fully functional automotive center console with curved touchscreens showcasing different technological solutions. Atmel’s automotive zone enables smart, connected cars with simple-to-use interfaces and its maker zone will highlight IoT inventions. The substantial investments in new products have led to high levels of customer activities and are likely to enhance Atmel’s position in the market.
Based in San Jose, CA, Atmel designs, develops, manufactures and sells integrated circuit (IC) products. These products include microcontrollers, advanced logic, mixed-signal, non-volatile memory and radio frequency (RF) components. Atmel produces non-volatile memory that stores information after power is turned off and combines this with microcontrollers, digital signal processors and other logic to meet the needs of its customers.
Atmel currently has a Zacks Rank #3 (Hold). Other stocks that look promising and are worth considering in the industry include CEVA Inc. (CEVA), Cirrus Logic Inc. (CRUS) and AXT Inc. (AXTI), each carrying a Zacks Rank #2 (Buy).
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