Ogilvy Public Relations (Ogilvy PR), a unit of Ogilvy & Mather, which is a subsidiary of WPP plc (WPPGY) was recently selected as the global media relations agency of record by Brand USA – the official public-private partnership promoting international tourism to the United States.
Since Dec 2013, Ogilvy PR has been operating as Brand USA's media relations partner. The recent tie-up completed though a competitive RFP (request for proposal) process has further strengthened Ogilvy PR’s long-term partnership with Brand USA. Ogilvy PR will engage its core competence of managing global media relations by driving message consistency and expanding its reach globally to drive increased international visitation to the United States.
Brand USA is focused on markets that contribute to international tourist travel to the United States. The strategic goal of Brand USA is to increase U.S. tourism’s global market share with an aim to attract 100 million international visitors by 2021. Over the years, Ogilvy PR has proven its destination marketing expertise and this partnership is likely to further consolidate its position as one of the leaders in the sector. Ogilvy PR is expected to employ a comprehensive suite of services including earned media relations, social media engagement, content creation, influencer engagement and industry events support to help achieve Brand USA's targets.
WPP, the parent company of Ogilvy PR, offers a host of advertising and marketing services including advertising and media investment management; consumer insight; public relations and public affairs; direct and digital promotion as well as relationship marketing. The primary focus of the company is to enhance its revenues and gross margin at a faster rate than the industry average. Going forward, WPP expects to achieve a leading position in emerging markets and new media with a depth in consumer insight.
WPP currently has a Zacks Rank #4 (Sell). Other stocks that look promising in the industry include Coupons.com Incorporated (COUP), Hipcricket, Inc (HIPP) and Omnicom Group Inc. (OMC), each carrying a Zacks Rank #2 (Buy).
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
Be the first to comment