News Corporation (NWSA) announced another round of investment in India as it has acquired BigDecisions.Com, the provider of financial decision-making tools. The online platform that commenced in early 2013, caters to customers’ needs in the fields of health and life insurance, retirement planning, education of children, and purchasing and renting of real estate. However, the amount of the buyout – that also includes FinDirect Services Pvt Ltd., the website’s parent company – was not revealed.
Earlier, in order to tap the burgeoning residential real estate market in India, News Corporation had made a strategic move by investing in PropTiger.com, founded in 2011. The company acquired a 25% stake in Elara Technologies Pte Ltd, the parent company of this leading Indian digital real estate website, for approximately $30 million.
The Rupert Murdoch-controlled News Corp. also holds a 61.6% stake in the digital real estate services company REA Group Ltd., which operates a leading Australian residential property website. More recently, the company acquired Move Inc., which operates property listings websites in the United States, for $950 million.
The deal in discussion is also seen as part of the company’s endeavors to diversify its revenue streams and enhance its digital business globally. News Corporation, which split from Twenty-First Century Fox, Inc. (FOXA), also offers e-books for devices sold by Amazon.com Inc. (AMZN) and Apple Inc. (AAPL).
News Corporation’s diverse revenue streams hedge it against economic cycles. The company derives revenues from subscriptions, copy circulation, licensing and affiliate fees, direct sales, and advertising and sponsorships. The company also remains well positioned to grab the opportunities generated from technology sharing across geographies and businesses, and bundle offerings of enriched content to its consumers and advertising partners.
This Zacks Rank #2 (Buy) company delivers content using a number of distribution platforms including traditional print and television as well as digital platforms that comprise websites, e-readers and applications for handheld devices. The company is also focused on pursuing integrated strategies to take advantage of the transition to digital content from print. Thus, News Corporation has achieved significant improvement in augmenting digital paid circulation.
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