3M Purification Inc, a part of 3M Company (MMM), recently introduced a new iPad application packed with various features and functions for its authorized water dealers. The new initiative is aimed at providing dealers with an interactive and enhanced sales tool.
The application offers interactive features to enable customers to get acquainted with the product through educational slides, videos, time-saving calculators, animated examples, installation notes and purchase options. The application will be customized for every dealer to support sales cycle by including information specific to them and the regions in which they operate.
The application highlights the water quality information and demonstrates the features and benefits of a complete home water quality solution. It further enhances credibility of 3M dealers' product discussions with home owners and facilitates them to make informed purchase decisions with quicker access to information. An electronic purchase system generates a sales summary, which can also be used to enter installation pictures and background notes by the dealer.
These new tools for authorized water dealers will help them to leverage the 3M brand with leading technology and sophisticated marketing, which in turn is likely to augment its revenues.
3M remains focused on inventing new products to maintain its competitive advantage worldwide. The rise in demand for such innovative 3M product services is likely to augment its overall revenue.
3M, together with its subsidiaries, operates as a diversified technology company with manufacturing operations spread over 70 countries worldwide. It has more than 35 business units organized into six segments: Consumer and Office, Display and Graphics, Electro and Communications, Healthcare, Industrial and Transportation, Safety, Security and Protection Services. 3M Electrical Markets Division designs and manufactures products for diverse industries, including energy, commercial and industrial electrical construction, oil and gas, mining, water, transportation and manufacturing.
3M currently has a Zacks Rank #3 (Hold). Other stocks that look promising and are worth a look include Carlisle Companies Incorporated (CSL), Federal Signal Corp (FSS) and Noble Group Limited (NOBGY), each carrying a Zacks Rank #1 (Strong Buy).
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