Prominent PR Firm Adds to Holding Company’s Client Offerings

NEW YORK, Nov. 4, 2014 /PRNewswire/ — The CHR Group, a New York City-based integrated marketing services holding company, announces that it has acquired award-winning public relations firm, Idea Workshop. The storied PR firm will continue to be led by founder Jon Packer with its entire team, maintain its brand and operate from its current offices in Toronto. The Idea Workshop deal represents The CHR Group’s sixteenth acquisition since the holding company’s founding in 2012.

Idea Workshop has a rich history of helping clients in Canada, the U.S. and U.K. increase their profiles, attract audiences and build market share. The firm counts Weight Watchers, Dormeo NA, Hain Celestial and Running Room among its many clients. With a uniquely design-led perspective, Idea Workshop has also worked closely with prominent developers, architects and designers, including The Remington Group, Ivanhoe Cambridge, CS&P Architects, Salex Lighting, U.K.-based Sedley Place and Canada’s iconic Gardiner Museum. Throughout, the firm has always applied a client-first approach to delivering memorable campaigns that help clients achieve their business goals.

“Our growth opportunities in the Toronto market continue to amaze me,” says Jonathan Zaback, Chief Strategy Officer and Partner with The CHR Group. “Jon and his amazing team will join CHR’s three other brands in that market to offer clients a truly robust holding company offering. This is the third and simply the tip of the iceberg with regards to our public relations agency acquisition strategy.”

“Joining The CHR Group marks an important step in our expansion and is truly energizing for the entire Idea Workshop team,” says Jon Packer, Idea Workshop Founder and Principal. “The group offering immediately creates added value for each of our clients and tremendous growth potential for our firm. We look forward to working alongside our new colleagues to serve our existing and new clients with expanded reach, capabilities and business opportunities.”

About Idea Workshop
Founded in 1997 as a PR agency specializing in retail and design, Idea Workshop is one of the most respected PR studios in Canada with expertise in real estate development, architecture and design, home and lifestyle, gourmet food, health, wellness and cause-related sectors. Based in Toronto, Canada, the firm has helped deliver client campaigns with a reach across Canada, the United States, Europe and Asia.

For more information about Idea Workshop, please join us on Twitter @ideaworkshop or visit our website at www.ideaworkshop.ca.

About The CHR Group
Founded in 2012, The CHR Group is an independent, globally oriented marketing services holding company. The firm has a unique vision on the evolution of the agency holding company and has been built and designed from the ground up to answer today’s evolving client needs to market in a multi-channel world. The group offers a growing and integrated portfolio of marketing services companies.

For more information about The CHR Group, please join us on Twitter @thechrgroup or visit our website at www.thechrgroup.com.

SOURCE The CHR Group