BlackBerry’s BBM Channels Now on Hootsuite Platform

Canadian smartphone manufacturer, BlackBerry Limited’s (BBRY) BBM Channels recently joined the Hootsuite social media platform. All the Hootsuite users and BBM Channel owners can freely access the app from Hootsuite App Directory.

The BBM Channels service has gained immense popularity since its launch. It allows users to launch their own channels connected to their profiles, which other users can follow or share.

Hence, availability of BBM Channels app on Hootsuite will facilitate brand managers to connect to the BBM Channels groups in the Hootsuite dashboard, along with their social networks. Moreover, it will allow these marketing managers to monitor the brand acceptance rates by means of number of likes and comments shared in the BBM Channels related to their products and services.

A proliferation of smartphones and tablets, coupled with increased data speed, have enabled group chat, photo and video sharing activities on various social media platforms like Facebook, Inc. (FB) and Twitter, Inc. (TWTR). As a result, brands are trying to closely associate with fans and followers through these social media networks.

Over the top messaging service is growing by leaps and bounds. Popular messaging service operators like Whatsapps, Wechat and Line are continuously gaining strong market traction.

Thus, we believe that such tie-ups with Hootsuite will not only allow BBM Channels to improve its subscriber growth but also help to retain customers by closely monitoring their activities with the help of Hootsuite social media management tool.

BlackBerry currently has a Zacks Rank #2 (Buy). Another stock in the same industry that warrants a look is China Mobile Limited (CHL), sporting a Zacks Rank #1 (Strong Buy).