Microsoft (MSFT) recently revealed the new look for MSN. The revamped MSN offers a single platform that integrates exclusive content from globally renowned media outlets along with personal productivity tools.
MSN has collaborated with the likes of Postmedia, The Globe and Mail in Canada, The New York Times in the U.S, The Telegraph in the U.K., Hindustan Times in India, and Le Figaro in France. All these are globally renowned media outlets.
The revamped MSN has various personal productivity tools like a symptom checker, a fitness and diet tracker, and shopping lists. Besides this, it integrates access to popular sites like Facebook (FB) and Twitter (TWTR).
One major addition will be the ability to sync across all devices. The changes are in tandem with Microsoft’s latest version of Windows operating system. Microsoft is taking a different approach to app development than it has in the past. It is now moving away from a closed eco system in favor of one where apps work equally well on devices running on competing operating systems.
Users will be able to customize their homepage by moving content vertically according to their interests, which will be automatically integrated across all devices.
The new MSN will be launched soon on Windows, Android and iOS based mobile devices. Users will now be able to log in with any of their Microsoft accounts — Skype, Outlook or Xbox.
Microsoft has opted for a card-based pattern instead of the colorful tiles of Windows 8. This gives it a look and feel similar to its most fierce competitor, Google (GOOGL). This also makes the new MSN slightly dull compared to the earlier edition.
MSN, which was released in conjunction with Windows 95 almost 20 years ago, has about 425 million users globally.
Microsoft currently has a Zacks Rank #3 (Hold).
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