Omnicom Group’s TBWA Acquires German agency Heimat
Omnicom Group’s TBWA Acquires German agency Heimat The global advertising network has acquired a majority share in Heimat which becomes part of TBWA Group Germany PR Newswire BERLIN and NEW YORK, May 27, 2014 BERLIN and NEW YORK , May 27, 2014 /PRNewswire/ — TBWA Worldwide, an Omnicom Group (NYSE: OMC) advertising network, today announced its acquisition of Germany’s Agency of the Year and leading independent advertising agency Heimat. TBWA will take a majority share in Heimat, headed by founding partners Matthias von Bechtolsheim , Guido Heffels and Andreas Mengele . Heimat CEO and co-founder Matthias von Bechtolsheim will act as Chairman of the newly formed TBWA Operating Group Germany, which combines the leaders of TBWA’s German specialist agencies […]