ATLANTA, May 29, 2014 /PRNewswire/ — Fulcrum Equity Partners (“Fulcrum”) announced today the merger of portfolio company GetOne Rewards (“GetOne”) with m2M Strategies (“m2M”), a fast-growing leader in franchise marketing technology headquartered in Buford, Georgia.

GetOne, an emerging leader in the retail loyalty marketing industry, currently serves 42 franchise brands and was recently named a Top 40 Innovative Technology Company by the Technology Association of Georgia. Its unique digital loyalty-marketing platform provides retailers a simple, integrated solution for rewards, data collection, CRM and mobile marketing as well as reporting on ROI and customer experience.

“Combining GetOne’s ability to collect customer data with m2M’s ability to analyze and execute marketing programs utilizing that data will create the most powerful franchise marketing system available today,” said m2M CEO Mark Montini.

“We are excited to join m2M and support their vision to revolutionize the way franchises manage and measure local marketing. In an industry with an endless list of standalone marketing technologies, their unique ability to integrate and automate every aspect of a franchisee’s local marketing and then provide detailed ROI reporting for each channel is truly disruptive,” said GetOne CEO Randy McCoy, who will assume the role of President of m2M. Fulcrum partner Jim Douglass said, “We’ve been following m2M’s progress for many years and feel strongly that the combination of m2M and GetOne immediately creates the best in breed in the industry with tremendous growth potential.”

GetOne will move its operations from Norcross, Georgia, to m2M’s Buford headquarters and continue development of its loyalty platform. Fulcrum Equity Partners will have a seat on m2M’s Board of Directors.

About m2M

m2M architects franchise marketing programs that deliver turnkey, sustainable ROI for franchises. Their proprietary “Roi” franchise marketing engine integrates and automates all of a franchisee’s marketing channels and delivers ROI reporting so detailed that even the grumpiest franchisees start to smile.

About Fulcrum Equity Partners

Fulcrum Equity Partners is a growth equity fund based in Atlanta with over $140 million under management. Fulcrum invests in a wide variety of industries with an emphasis on information technology, healthcare, business services and technology enabled operating companies. Fulcrum provides initial equity financing of $1-5 million and up to $10 million over the life of the investment to meet a wide range of needs including internal growth initiatives, acquisitions, management buy-outs, shareholder liquidity and recapitalizations. For more information, visit www.fulcrumep.com.

SOURCE Fulcrum Equity Partners