RapidFire acquires IGA Worldwide’s technology for streaming real-time
ads inside of console and computer video games

VANCOUVER, May 27, 2014 /PRNewswire/ – RapidFire, the #1 in-game advertising network, announced today the acquisition of
IGA Worldwide’s proprietary technology for delivering real-time
advertisements inside of video games.

IGA Worldwide’s technology, known as the Radial Network™, enables brands
and advertisers to reach gamers playing AAA game titles across console,
computer, and mobile video games. Advertisements are streamed in
real-time inside of a video game’s 3D environment on objects such as
billboards, hoardings, buses, and posters – essentially any object
where a gamer is likely to see an advert in real life.

As part of the deal, RapidFire will take ownership of the Radial
Network™ ad servers and software development kits (SDKs), and will
immediately replace the pre-existing RapidFire in-game ad serving
technology.

From an advertising standpoint, the Radial Network™ has the following
specs and capabilities:

• Geo-targeting as precise as to the city level
• Frequency capping (controlling ad views per unique player)
• Delivering ads to gamers playing offline as long as an initial internet
  connection is made
• Detailed web-based and exported campaign reports
• Support for both video and animated ad formats for in-game delivery

“We’re ecstatic about the deal and what it means for RapidFire’s
growth,” says Jordan L. Howard, the 23 year old Founder and CEO. “IGA
Worldwide was a pioneer in the in-game advertising industry, and spent
many years perfecting their ad serving technology. With the Radial
Network™ technology we’ll have a much more robust system, and will be
able to provide unparalleled service to both our media buying clients
and our game developer partners.”

“I am very happy that with Jordan and the RapidFire team, we have found
a great successor who has the passion and capacity to bring in-game ads
to the next level” says Christian-Alexander Vry, Director at IGA
Worldwide Ltd.

About RapidFire
RapidFire is the World’s largest in-game advertising company, founded in the fall of 2011 and is headquartered in Vancouver.
The company enables advertisers to target millions of highly engaged
consumers playing video games across a wide range of gaming platforms
and genres. In addition to offering a dynamic in-game advertising
network, RapidFire also leverages its relationships with game
developers to offer brands the ability to launch product placement and
advergaming campaigns. RapidFire is privately held, and is an active
member of IAB Canada and IAB UK.

For more information about RapidFire, please visit: http://www.rapidfire.com

SOURCE RapidFire