CHICAGO, April 16, 2014 /PRNewswire/ — tastytrade.com, the country’s fastest-growing online financial network, and dough.com, the investing and financial engagement platform, announced today the two companies will combine under the name dough, Inc.

“The long-term goals of both tastytrade and dough align so closely that growth can be maximized by bringing the two teams together,” said Kristi Ross, CEO of dough.com and co-CEO of the new entity, dough, Inc. “Future product and content development, acquisitions, and support for our viewers/users will be more streamlined and comprehensive under the combined company.”

Tom Sosnoff, CEO of tastytrade.com and co-CEO of the new entity, describes the benefits, “dough is the perfect technology to deliver the type of financial content tastytrade creates, and has the functionality that makes our unique trading logic easier to implement. Combining the two companies will make the “see” part of tastytrade and the “do” part on dough seamless from the viewer’s perspective.”

The new dough draws talent from the team that built the groundbreaking thinkorswim platform, including Sosnoff and Ross, Chief Investment Strategist Tom Preston and CTO Linwood Ma, who have all worked together to build innovative financial technology for over a decade.

About dough, Inc.

tastytrade and dough combined in April 2014 to create dough, Inc.

tastytrade.com is the fastest growing online financial network (IPTV) and was founded in 2011, providing financial information, investment strategies and entertainment around the markets. tastytrade currently produces eight hours of original, live programming every weekday, with 5 main shows and over 30 segments. All tastytrade content is FREE and accessible video on
demand 24/7. The programming is designed to appeal to various investment levels, from beginner to professional, all with a mission to increase financial literacy around investing. tastytrade distributes all its shows through tastytrade.com, iTunes, Apple TV, Apple Radio, Roku, Amazon Fire TV, trading platforms, YouTube, dough.com and through the #1 financial grossing app in iTunes, Bob the Trader.

dough.com is the highly visual investing and financial engagement platform that makes complex concepts simple. The dough technology is FREE at dough.com. Learn through the doughjo education, watch doughTV video content including tastytrade’s live stream, follow trader’s real-time trades and trade through the highly intuitive, visual trading interface. Watch. Follow. Do. All on dough.

Contact: Colleen Kennedy, colleen@lightbank.com

SOURCE dough, Inc.