CEDAR RAPIDS, Iowa, April 16, 2014 /PRNewswire/ — Stamats Healthcare Marketing is proud to announce its purchase of Lighten Up 4 Life, an online community wellness and population health management service. The acquisition is part of Stamats’ strategic response to changes in the United States’ healthcare landscape — providing critical services related to new Affordable Care Act mandates by helping hospitals across the nation better connect one-on-one with their communities.

Lighten Up 4 Life’s turn-key online wellness outreach service was designed for hospitals; the program works closely with community outreach and healthcare service providers to promote engagement, inspire positive lifestyles changes, and ultimately improve health outcomes. Connecting hospitals with communities for over 7 years, Lighten Up 4 Life is enjoying an ever-widening reach — touching more than 1.2 million lives in 32 communities across 10 states.

Offering innovative tools essential to hospitals’ growing need to connect with and more thoroughly support those they serve, Lighten Up 4 Life provides community health data tracking, wellness metrics, and reporting features. Hospitals and healthcare systems can leverage this suite of data-driven services to deliver the customized tools and resources that nurture one-on-one relationships with community members — all before the first in-person visit may even be necessary.

“We’re excited to add Lighten Up 4 Life to Stamats Healthcare Marketing’s portfolio of services,” said Bill Stamats, Vice President of Business Development. “Lighten Up 4 Life has proven its value and promises to become an even more integral part of how hospitals and healthcare systems broaden and deepen their services at the local level. With new models of health and wellness delivery gaining traction across the country, companies that can deliver relevant data to hospitals, support real connections within communities, and offer resources that empower individuals to make positive lifestyles changes will lead the charge,” Stamats concluded.

The Lighten Up 4 Life acquisition was finalized in January; full integration with the Stamats Healthcare Marketing brand and its other services has recently been completed.

About Stamats Healthcare Marketing
Based in Cedar Rapids, Iowa, Stamats Healthcare Marketing provides customized market research that’s designed to inform strategy and drive relevant, creative solutions for healthcare clients. The company’s services include Community Health Needs Assessments, image and perception studies, communication sequence mapping, branding and re-branding campaigns, website analytics, SEO/SEM, and social media assessments and strategy.

About Lighten Up 4 Life
Lighten Up 4 Life is a web-based wellness outreach program that helps hospitals and healthcare systems engage with local communities and inspire positive lifestyle changes. Lighten Up 4 Life has a 7-year proven track record of success in lowering obesity rates, improving fitness levels, tracking participant health metrics, and augmenting hospitals’ broader healthcare branding and marketing initiatives.

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SOURCE Stamats Healthcare Marketing