In a bid to add seasonal menu items, Dunkin' Donuts — part of the Dunkin' Brands Group, Inc. (DNKN) — has recently teamed up with its sister brand Baskin-Robbins to serve iced coffees. It is the second successive year that Dunkin’ has associated with Baskin-Robbins in springtime to serve seasonal menu additions.
The new flavors are Cookie Dough Iced Coffee and Jamoca Almond Fudge Iced Coffee. Along with these, the immensely popular Butter Pecan Iced Coffee has made a comeback.
The Baskin-Robbins inspired special seasonal flavors are also available in Hot Coffee, Hot and Iced Lattes, and Frozen Coffee Coolattas. The flavors will be available through spring and into the summer in the U.S.
While the Cookie Dough Iced Coffee is a combination of the sweet cookie dough and iced coffee, the Jamoca Almond Fudge Iced Coffee combines the flavor of coffee, roasted almonds and chocolate. The Butter Pecan Iced Coffee, on the other hand, features the flavors of butter roasted pecans and sweet cream.
Additionally, as part of the nationwide promotion for these iced coffees, a special Dunkin' Donuts sampling vehicle, designed to resemble an old-fashioned ice cream truck, will tour certain cities throughout April.
A recent study by restaurant consultancy Technomic shows that cafes are the fastest-growing segment in the fast-food industry, with sales up 9% last year. In our view, Dunkin' Donuts’ seasonal menu offerings will not only tap in on the thriving demand for coffee but also bring in seasonal innovations in the platter — an important strategy to counter stiff competition in the fast-food industry.
In fact, Dunkin’ is continuously strengthening its product portfolio with significant innovation in coffee, and refreshment, and enhancing its core food offerings. Last month, the company unveiled the Eggs Benedict Breakfast Sandwich, comprising an egg, Black Forest ham and Hollandaise spread.
Dunkin' Brands Group currently has a Zacks Rank #2 (Buy). Some other better-performing restaurants include Famous Dave's of America Inc. (DAVE), The Wendy's Company (WEN) and Jack in the Box Inc. (JACK). All these sport a Zacks Rank #1 (Strong Buy).
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