Global Payments Inc. (GPN), a global service provider of electronic payments, recently disclosed its plans to implement MasterPass, a digital payments service, for its North American merchants. MasterPass is a simple yet effective way of handling payments via the web or a mobile device. However, the announcement failed to invoke a healthy response from investors as shares remained almost flat at $70.43 on Mar 28.
Launched by MasterCard Incorporated (MA) a year ago, MasterPass provides merchants and customers an instant competitive e-commerce solution, enhancing shopping experiences by eliminating the need to enter detailed information at every purchase.
Newer simpler shopping solutions are likely to help online retailers stay ahead in competition. With MasterPass, consumers can avail of payment facilities in a high security framework through computers, tablets or smartphones. MasterPass stores customers’ preferred payment and shipping information securely within the digital gadget. Consumers can thereafter simply choose the “Buy with MasterPass” option, thus preventing the need for repeated data input. This highly resourceful payment experience reduces shopping cart abandonment, boosts sales and keeps customers happy.
MasterPass offers an assortment of services that enriches customers' shopping experience with value-added services such as real-time alerts, account balances, loyalty programs and assorted offers. MasterPass’ checkout services also provide merchants a uniform method of accepting electronic payments, irrespective of a consumer’s location.
Global Payments offers a comprehensive range of payment processing solutions for merchants, financial institutions, value-added resellers and multi-national corporations spread throughout North America, South America, Europe and the Asia-Pacific region.
Global Payments currently carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the Business Services industry that warrant a look include Rentrak Corporation (RENT) and JTH Holding, Inc. (TAX), both of which sport a Zacks Rank #1 (Strong Buy).
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