NEW YORK, March 12, 2014 /PRNewswire/ — Rumble, the smart mobile publishing platform, is pleased to announce their acquisition of Blue-Goo, a digital creative agency that specializes in user experience and interactive design. The acquisition brings the UX mobile developer mindset into the fabric of the technology. Effective immediately, Avi Neeman will become Creative Director of Rumble.

Blue-Goo established a strong presence in the mobile games and app space, and have helped numerous companies bring their web and mobile products to market. Their client list includes such names as bMuse, Wizpert, Greenvolved and Universal McCann Israel. Additionally, Alon David, Blue-Goo’s interactive designer, will bring CGI and special effects of animated feature films to the mobile publishing platform. This represents a key advantage to Rumble as they leverage Blue-Goo’s expertise to deliver a powerful user experience to both publishers and mobile users alike.

Rumble’s core mission is to empower publishers to take control of their mobile business using an end-to-end publisher solution. In mobile, the user experience lies at the heart of a publisher’s competitive advantage and this acquisition demonstrates Rumble’s commitment to provide their clients’ users with the best experience. The result delivers improved user engagement and more revenue generating opportunities for their growing publisher base.

“Content and its consumption lie at the heart of the creative design process, and Rumble is a key player powering the mobile technology behind that for media companies,” said Neeman. “I am excited to build the platform and the tools for digital creators to innovate and create truly unique experiences for their mobile audience.”

Rumble CEO Al Azoulay sees the addition of Blue-Goo’s creative capabilities as core to its future growth. “Having in-house design expertise will ensure that we give publishers a creative edge as they grow their mobile business and make Rumble the preferred partner for mobile publishers.”

About Rumble:

Rumble is the smart mobile publishing platform, powering mobile for publishers of news, sports and entertainment, across platforms and devices. Rumble delivers the only end-to-end publisher solution that allows publishers to build, manage and monetize mobile on a single platform while giving them control to make real-time changes and personalization across all devices, apps and mobile websites. Featuring powerful technology built on an agnostic infrastructure, Rumble can easily migrate content and integrate with publisher’s internal systems. With multiple embedded revenue streams, Rumble helps publishers generate revenue immediately and can scale with a growing business.

Rumble has offices in New York City and Tel Aviv. To learn more visit: www.rumble.me.

SOURCE Rumble