WPP Digital, the digital investment wing of WPP plc (WPPGY), recently entered into a global partnership with Percolate, a leading content-marketing company, for the creation of effective and engaging digital content for its operating companies and clients. The partnership also includes a strategic investment by WPP Digital in Percolate, which is expected to expand the latter’s operations across the globe.
There is an exponentially growing demand for digital content with the soaring popularity of social, mobile and video platforms. Percolate helps its clients create and deliver relevant content across these social channels in a relevant and effective manner.
With an expertise in content marketing, Percolate has developed a single suite of web and mobile tools for various digital platforms like Facebook (FB), Twitter (TWTR) and YouTube. This partnership will improve the content across all channels and will help WPP companies and clients establish and ensure brand consistency at a global scale.
The partnership is expected to be mutually beneficial to both the participating companies. While Percolate's know-how in covering the entire range of digital marketing from conception to implementation is likely to be valuable for WPP, the global reach and finances of the advertising major is sure to improve the operations of the digital content firm and expand its geographical footprint.
Dublin, Ireland-based WPP, together with its subsidiaries, provides advertising and communication services worldwide. The company operates through a number of established global, multinational and national advertising and marketing services companies.
WPP currently carries a Zacks Rank #3 (Hold). Other stocks that look promising and are worth a look now in the industry include Millennial Media Inc. (MM), holding a Zacks Rank #1 (Strong Buy), and Marin Software Inc. (MRIN) and Publicis Groupe SA (PUBGY), both holding a Zacks Rank #2 (Buy).
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