The University of Washington (UW) recently approached Hornall Anderson, a division of Omnicom Group Inc.’s (OMC) subsidiary – Diversified Agency Services (DAS)– to partner it for a forthcoming campaign. For this, UW submitted a formal Request for Proposal (RFP), which will make Hornall Anderson its strategic brand partner for the national creative campaign.
Hornall Anderson is a leading global design and branding firm that offers quality brand management to its customers. The company uses a well-rounded design approach to create and launch a new brand identity.
In its recent tie-up, Hornall will be required to project the brand name of the university in its upcoming campaign. The campaign will strive to lift the profile and stature of UW on a national level, and aid in attracting financial support for them. Moreover, Hornall will use its branding expertise to both attract and retain the university’s superior quality of students and its world-class faculty and researchers.
The selection of a member of the DAS group of companies – Hornall, from among 20 other national advertising agencies specializing in higher education and branding, shows DAS’ serious business commitment.
However, the Omnicom Group currently holds a Zacks Rank #4 (Sell). Last month, the company reported mixed third-quarter 2013 results, missing the Zacks Consensus Estimate for earnings per share but beating the same for revenue.
Estimates for 2013 were however largely revised downward after the earnings announcement. Over the last 30 days, the Zacks Consensus Estimate for 2013 declined to $3.86 per share from $3.87, while that for 2014 went down 2% from $4.33 to $4.24
Other players in the industry worth considering are WPP plc (WPPGY), Publicis Groupe SA (PUBGY) and Clear Channel Outdoor Holdings Inc. (CCO) each carrying a Zacks Rank #2 (Buy).
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