Telstra Corporation Ltd. (TLSYY) and Ericsson (ERIC) conducted the world’s first live LTE Broadcast on commercial LTE Network. LTE Broadcast sends contents simultaneously to a very large number of devices in a target area. Thus, all the devices connected with Telstra’s live LTE network received different video feeds as per their requirement at the same time with greater efficiency and high quality.
LTE Broadcast is a complete revolution in the broadcasting technology that transforms the video experience by broadcasting highest-quality video through LTE networks. Further, the technology also enables service providers to optimize the use of the existing spectrum and networks, both dynamically and efficiently.
This technology helps delivering unique contents simultaneously to a large number of subscribers. For example, subscribers can watch multiple video feeds with different angles such as close-up views or replays during live sporting events.
In addition, this technology also facilitates sending updates and contents to digital signage or billboards. This apart, with the help of this technology, consumers can enjoy pre-loaded updates of things like software or the morning paper, which can save time in situations where the server is loaded with high traffic.
Qualcomm (QCOM) Labs' LTE Broadcast SDK and Middleware enabled the features on the trial devices, which run on Qualcomm Snapdragon processor and integrated modem platforms.
According to Ericsson's Mobility Report 2013, it is predicted that video traffic in mobile networks will grow by around 60% annually until 2018. Therefore, leading LTE mobile operators are testing the technology to explore the business potential.
Ericsson is the world’s largest supplier of LTE technology with approximately 13% market share. To date, Ericsson has established about 150 LTE networks worldwide and has made communication easier and more convenient by providing high-speed data for mobile phones and data terminals. Recently, Ericsson received a number of LTE contracts from leading telecom companies across the globe.
Ericsson currently has a Zacks Rank #3 (Hold). Another company operating in the same industry and worth considering is ShoreTel, Inc. (SHOR), which carries a Zacks Rank #1 (Strong Buy).
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