Draftfcb Chicago, a subsidiary of Interpublic Group (IPG), was recently selected by ARAMARK – a global provider of innovative food, facility management and uniform services – as its first worldwide advertising and marketing agency-of-record (AOR), effective immediately.
The collaboration requires Draftfcb to consider the marketing and advertising needs of each of the businesses of ARAMARK. Moreover, Draftfcb will be working on ARAMARK’s brand identity, including fully-integrated 360-degree marketing for all aspects of its business.
Draftfcb will be working closely to boost ARAMARK’s internal capabilities with creative and strategic ideas to excel in its business strategy.
Draftfcb is part of Integrated Agency Networks (IAN), one of the two revenue reporting segments of Interpublic. The other brands within IAN include Lowe, McCann Worldgroup and Mediabrands. The second revenue reporting segment of Interpublic is Constituency Management Group (CMG), which comprises a number of specialist marketing service offerings.
The company consists of a diverse and passionate group of thinkers, creative artists as well as technologists who have the skill to implement innovative ideas to enhance consumers’ experience.
N.Y.-based Interpublic offers a range of advertising and marketing communication services. Moreover, it offers public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting services to a wide range of customers in more than 100 countries.
Interpublic currently has a Zacks Rank #3 (Hold). Other stocks that look promising and are worth a look in the industry include Publicis Groupe SA. (PUBGY), MDC Partners Inc. (MDCA) and WPP plc (WPPGY). All of them carry a Zacks Rank #2 (Buy).
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