Through the acquisition of Meccano (Known as Erector Set in the U.S.),
Spin Master, Canada’s Largest Toy Manufacturer, Grows its Global
Portfolio to Create New Ways for Kids to be Entertained, Engaged and
Play.

TORONTO, Aug. 14, 2013 /PRNewswire/ – Spin Master Ltd., Canada’s largest
children’s toy and entertainment company, is transforming its
organization through recent acquisitions and a strengthened executive
team to build a more immersive toy, entertainment and gaming offering.

Hot off the heels of key successful acquisitions, including Spy Gear and
Perplexus, Spin Master just acquired Meccano (known as Erector Set in
the U.S.), the world’s most timeless toy construction brand, with a 112
year history.

Spin Master has been known for its ability to innovate in the toy
industry and the addition of Meccano offers exciting opportunities to
expand the brand into new categories. Growing nearly 20% YTD 2013, Spin
Master is strategically focused on driving immersive extensions to many
of its toy lines through the creation of entertainment properties,
companion applications, games and digital experiences that are suited
for changing consumer play patterns.

“Meccano is iconic. It was founded in 1901 and has always been about
creating toys that enable children and adults to imagine and create
completely new worlds,” said Anton Rabie, Co-CEO of Spin Master Ltd.
“This classic construction system has stood the test of time with
phenomenal lines and we are looking forward to building a future
together.”

Ben Gadbois, Spin Master’s Global President and Chief Operating Officer
adds, “We are pleased to welcome Meccano and all its employees to Spin
Master and are eager to grow the brand through our innovation process
and distribution network. We want to thank the Meccano leadership
team, 21 Centrale Partners and Lincoln International for the hard work
and diligence through the acquisition process.”

“We are extremely happy to be part of Spin Master and are excited with
the culture and track record of continuous innovation,” said Michaël
Ingberg, Chief Executive Officer of Meccano. “I have the utmost respect
and confidence in the Spin Master leadership team and am eager to help
Spin Master position Meccano as an even stronger competitor in the
construction category.”

In the acquisition process, the decision was made to retain Meccano’s
manufacturing base and industrial facilities located in Calais- France,
to optimize serviceability to European markets.

Spin Master’s founders were also busy last year actively recruiting a
world-class leader for the organization with a proven track record in
value creation and strategic global management. This resulted in the
addition of Ben Gadbois as Global President and Chief Operating Officer
in the summer of 2012. The organization also added Krista DiBerardino
as Chief Marketing Officer and Bill Hess as EVP Operations and Chief
Information Officer in the 2^nd quarter of this year. These additions were essential to support Spin
Master’s aggressive global growth plans in the toy, entertainment and
gaming markets.

About Spin Master Ltd.
A multi-category children’s entertainment company, Spin Master has been
designing, developing, manufacturing and marketing consumer products
for children around the world since 1994 and is recognized as a global
growth leader within the toy industry. Spin Master is best known for
such popular brands as boy’s action phenomena and 2009-2010 Boy’s Toy
of the Year winner Bakugan Battle Brawlers™, and award-winning brands
Air Hogs, Aquadoodle™, Spin Master Games™ including the popular
Hedbanz™, Tech Deck™, Zoobles™ and SpyGear™. The company has also
marked an entry into children’s media with the launch of Spin Master
Entertainment, a subsidiary focusing on the design, development and
production of television and other media properties. Spin Master
employs over 900 people with offices in Toronto, Los Angeles, London,
Paris, Hong Kong, Mexico City, Munich, and Milan. For additional
information please visit: www.spinmaster.com

About Meccano:
Invented in England by Frank Hornby in 1901, Meccano was conceived as a
model toy construction system comprising re-usable metal strips,
plates, angle girders, wheels, axles and gears, with nuts and bolts to
connect the pieces. The toy has sold under the “Erector Set” brand in
the U.S. since 1913. Meccano enables the building of working models and
mechanical devices and has inspired countless engineers, designers,
architects and creative minds of all ages. Modern versions include new
technologies to accelerate construction for even the youngest children.
Meccano/Erector set toy products are currently sold in more than 50
countries. A large part of the Meccano range is manufactured in France
in the historic factory of Calais. www.meccano.com

SOURCE Spin Master Ltd.