Weber Shandwick, a division of The Interpublic Group of Companies Inc (IPG), recently formed a strategic partnership with Gina Din Corporate Communications (GDCC), a leading public relations (PR) agency in Kenya, to expand its presence in the African region.
Weber Shandwick continues to look for strategic investments to expand in high-growth markets and extend its footprint in Africa. This partnership is an initiative in this endeavor. With this tie-up, Weber Shandwick can provide support to clients in 20 markets across the African region. GDCC’s experience in the region is a positive for the partnership as it has close business relationships with various reputed brands in diversified sectors such as telecommunications, financial and aviation.
Over the past few years, several companies and institutions have found the African market lucrative for making investments and expanding their client relationships. This partnership positions Weber Shandwick to cater to the marketing and communications requirements of multinationals and at the same time expand its presence in the continent. Weber Shandwick expects to strengthen its position with respect to new business activities as well as opportunities from existing and new clients.
NY-based Interpublic offers a range of advertising and marketing communication services, as well as marketing services; along with public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting services to a broad list of customers in more than 100 countries. In the last reported quarter, revenues of the company increased 2.4% year over year to $1,756.2 million.
Interpublic currently has a Zacks Rank #3 (Hold). Other stocks that look promising and are worth a look in the industry include Publicis Groupe SA. (PUBGY), MDC Partners Inc. (MDCA) and Harte-Hanks Inc (HHS), each carrying a Zacks Rank #2 (Buy).
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