The leading producer of cereals in the world, Kellogg Company (K) recently introduced a number of frozen packaged food products under its popular brand Kashi and Eggo.
Under the Kashi brand, Kellogg has introduced two frozen soups named Moroccan Minestrone and Savory Chicken Noodle and steam meals including Kashi Three Cheese Ravioli and Mushroom and Asparagus Risotto. Under the brand Eggo, the company introduced Chocolatey Chip Muffin Wafflers.
These meals contain healthy ingredients like whole grains, vegetables, lean meat, cheese and spices and require minimum cooking time.
These products target the growing number of health conscious consumers who prefer easily available nutritious food given their busy schedule. These meal options particularly capitalize on the increasing awareness about the importance of eating right in order to stay fit and energetic throughout the day.
Kellogg has always focused on brand building through product innovation and an improved product mix with the help of optimal price/mix combinations. For instance, Kellogg had recently launched an array of chips, crackers, bars and cookies including snacks bars from Nutri-Grain, Special K and Kashi and new flavors of TheRealCheez, Kashi and Keebler Elves.
These products target the increasing demand for packed snacking options. These efforts help drive market share gains and consistent growth in sales and earnings over the long term.
Kellogg carries a Zacks Rank #3 (Hold).
Other consumer staples stocks that are worth considering include Flower Foods, Inc. (FLO) and B&G Foods Inc. (BGS), both carrying a Zacks Rank #1 (Strong Buy) and Campbell Soup Company (CPB) carrying a Zacks Rank #2 (Buy).
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