Zacks Investment Research downgraded shares of NIELSEN HOLDNGS (NLSN) from OUTPERFORM to NEUTRAL on April 16, 2013, with a target price of $37.70.
Nielsen Holdings B.V. is an information and measurement company providing clients with media and marketing information and analytics about what consumers watch (consumer interaction with television, online and mobile) and what consumers buy on a global and local basis. The Company operates through three reportable business segments- What Consumers Watch (media audience measurement and analytics) What Consumers Buy (consumer purchasing measurement analytics) and Expositions segment. The Watch segment provides viewership data and analytics primarily to the media and advertising industries across television, online and mobile screens. The Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. The Expositions segment operates portfolios of business-to-business trade shows in the United States. Nielsen Holdings B.V. is based in New York, New York.
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