Zacks Investment Research upgraded shares of BLUE NILE INC (NILE) from UNDERPERFORM to NEUTRAL on March 18, 2013, with a target price of $35.70.
Blue Nile Inc is the leading online retailer of diamonds and fine jewelry. It has built a well respected brand by providing consumers with a better way to buy diamonds and fine jewelry. Blue Nile has established some of the highest quality standards in the industry and provides consumers with in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Blue Nile websites showcase thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail.
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