SANTIAGO, Chile, March 13, 2013 /PRNewswire/ — Latin America‘s main comparison site for financial products and Insurance, ComparaOnline.com, has signed a strategic Alliance agreement to operate in the Brazilian market with Buscape Company, Brazil‘s E-Commerce leader since 1999.

This agreement includes ComparaOnline.com’s acquisition of Buscape’s financial and Insurance-oriented comparison brand, CortaContas.com.br. Buscape will join the company’s board of directors, providing ComparaOnline with important strategic knowledge of the Brazilian industry.

ComparaOnline.com expects complete human resource and product merge between both companies by the end of 2013. “CortaContas has been leading the Brazilian lead generation market for four years. Their experience will be a complement to our own. We are convinced that together both companies will offer the best service in the industry to both end users as well as insurance or financial companies,” says ComparaOnline’s CEO, Sebastian Valin, adding that “Buscape’s decision to form an alliance with us after and in depth market analysis confirms the leading position ComparaOnline has in Latin America“.

Romero Rodrigues, CEO and founder of Buscape Group, revealed high expectations for this newly-signed alliance. “We’re very excited with this association. ComparaOnline.com is the best operator in this segment in the region, and has been adding a great amount of value to it´s customers through the efficiencies it generates”.

About ComparaOnline.com

ComparaOnline.com has been innovating in the market for three years, offering a unique opportunity for Insurance and financial companies to enter a new online distribution channel, and giving their users all the tools needed to purchase products in an informed and smart way, saving time and money.

ComparaOnline has more than ten different comparison tools and services simulators for a vast array of products that include car insurance, travel assistance, credit cards and loans.

In 2012, the company’s CEO Sebastian Valin was awarded the Endeavor seal of approval and recognized by this institution as a top entrepreneur and now forms part of the global network with other high impact entrepreneurs.

ComparaOnline.com is a Chilean startup company sponsored by Kaszek Ventures, Latin America‘s leading Venture Capital company. Kaszek invests in high impact technological entrepreneurs. The firm is headed by MercadoLibre’s co-founder Hernan Kazah and the company’s former CFO Nicolas Szekasy, also a member of ComparaOnline.com.’s board of directors.

About Buscape Company

Buscape Company is the only complete digital commerce platform. It is directed to consumer good industries, retail companies, distributors, financial market and advertising agencies that need to connect their products and services to their customers. Their mission is to give the users the power to make the decision in their purchase. Buscape began to operate in 1999, and today it is positioned as the segment leader along with their numerous brands thanks to their global presence and the best web development team in Latin America.

SOURCE ComparaOnline.com