CHICAGO, March 6, 2013 /PRNewswire/ — World Book, Inc., the publisher of The World Book Encyclopedia, the World Book Web, and an extensive offering of other print and online educational products, has acquired Incentive Publications on Feb. 28, 2013.

“We are thrilled to add Incentive Publications (IP) to our family of educational products,” said World Book, Inc. President Don Keller. “IP’s record of creating excellent supplemental resources for the classroom and promoting effective teaching strategies is directly aligned with our own mission to publish superior reference and instructional products and enlarge our educational publishing product line. IP’s wealth of supplemental classroom products will add to World Book’s impressive existing collection of standards-aligned materials to support teachers.”

For 95 years, World Book has focused on creating accurate and easy-to-read material correlated to the comprehension skills of the age range of the target audience. As an established publisher of best-selling and well-respected reference and instructional books and web-based subscription sites for learners, World Book sought to augment its product line with a wide range of lesson plans and other resources of exceptional quality to support educators’ and parents’ efforts to enhance students’ learning experience. Incentive Publications specializes in educational resources for the middle grades and effective teaching strategies for grades K–12. World Book’s acquisition of Incentive Publications will contribute to increasing the body of effective educational products designed to assist teachers in implementing the Common Core State Standards.

The acquisition of Incentive Publications is a step further in World Book’s efforts to augment its product line with engaging and instructional products for home and classroom. In 2012, World Book announced a new retail venture called Bright Connections Media. Using bold illustrations, lively text, and quirky characters, each Bright Connections Media book is crafted to be a sunbeam that lights up a young reader’s imagination and ignites learning.

About World Book, Inc.

World Book, Inc. sets the standard in publishing accurate, current, and reliable reference and learning materials for children and adults. Based in Chicago, World Book is committed to creating educational products in print and digital forms that meet the highest standards of editorial excellence. This commitment has resulted in a wide range of products including the quintessential World Book Encyclopedia; the World Book Web, a comprehensive and authoritative solution meeting the diverse information needs of students, educators, public library patrons, and families; and World Book Classroom, innovative and effective teaching resources to improve learning in libraries, classrooms, and at home.

About Incentive Publications, Inc.

Incentive Publications specializes in educational resources for the middle grades and effective teaching strategies for grades K-12. The company offers more than 400 titles that are available from retailers and distributors, nationally and internationally—these titles are also available in e-book format online. IP has published books written by a wide array of top educator-authors dedicated to research and practical classroom know-how. IP publications are used by educators and parents to enhance their students’ learning experience. IP publications are correlated to learning standards and testing benchmarks.

For more information contact:
World Book Marketing Dept.
Alannah Sharry
Phone: 312-819-8947
Website: www.worldbook.com
Facebook: www.facebook.com/WorldBook
Twitter: @worldbookinc

SOURCE World Book, Inc.